Are you struggling with implementing Gemini in your business? Learn how other companies are using it and where to get free training.
Google has rolled out its AI engine, Gemini, to most paid Google Workspace editions. Enterprise-grade AI features are now available to everyone, from management to marketing to accounting.
The big question is how you can use it to improve outputs and speed up workflows. If you’re not used to working with prompts, an AI tool can be a bit intimidating. We’ve used Google’s own roundup of how companies are using it and added in how to replicate their results to help you put together your own playbook.
Before you begin: set aside some time for training
Google has a massive amount of resources that you can use to train staff on Gemini. What we recommend is to have everyone in your business do the basic training and then branch off to do specialized training for each department.
Gemini is easy enough to use without training, but these free courses will get your people excited about what they can do and show them tricks they may not discover through everyday use. If you give everyone an hour a week to learn until they are comfortable with the tool, the benefits will pay back significant ROI on that time.
Understood.org: Saving 10 hours per project
This nonprofit supports people with learning and thinking differences, and has used Gemini to streamline its fundraising efforts. Most notably, they’ve stated that they save 10 hours per project on research. Let’s have a look at how you can replicate their results.
Saving time on research with Gemini Advanced
The nonprofit uses Gemini Advanced to streamline research about current trends for their fundraising campaigns. To use it yourself in the same way, go to gemini.google.com and ask about current trends in your industry, and ask Gemini to cite sources.
This will allow you to pick out facts quickly to use in your campaigns or projects without parsing through traditional web search results.
Forum Virium Helsinki: Better Meeting Accessibility & Speedy Document Summarization
As the City of Helsinki’s nonprofit innovation company, this organization took an innovative approach by speedily adopting AI in the form of Gemini for Workspace.
Google Meet: Accessible and in Multiple Languages
This organization called out the most useful part of Google Meet as being the generative live captions; you can also use Google Meet with Gemini to automatically generate transcripts. Additionally, Google Meet offers simultaneous translation in captions for over 60 languages.
Summarizing long documents
Since they regularly have to work with 100+ page documents, they ask Gemini for a summary in Google Docs to make them easier to parse. Additionally, they use Notebook LM, Google’s AI research assistant, to summarize complex content and create podcasts from it which makes it easily digestible.
For example, you can load several sources into Notebook LM Plus such as videos, meeting transcripts, and documents to create a summary from all of the files. To try it out, visit https://notebooklm.google/.
Adore Me: Product Description time trimmed from 35 hours to 30 minutes
This online lingerie company, founded in 2012, was one of the first to offer extended sizing to customers. Gemini gave it the ability to offer personalized recommendations to customers and trim repetitive tasks from its workflows.
Product description writing time reduction
Instead of spending 35 hours per month writing product descriptions, Adore Me built a prompt library to draft descriptions, cutting out the time it took monthly to write these descriptions from 35 hours to 30 minutes.
Learn how to build your own prompt library with help from the University of Florida. Craft your prompts, put them in a shared spreadsheet that everyone can access, and use them in all of your Google Apps.
In order to replicate the product description success, you would build this prompt library and then use it to create templates for each type of product. If you were selling shorts, you would create a template for cargo shorts, bike shorts - basically each type of short would have its own template, and you would make changes based on the individual SKUs where necessary.
Sundogs: Stoking the fires of creative marketing
Sundogs is a creative performance consultancy with clients around the world. Its founder, a writer, was skeptical about using AI tools to generate content. Now that he’s been using it, it helps him with brainstorming processes and finessing final drafts.
Gemini for creative brainstorming
The example Sundogs uses of brainstorming is to use Gemini Advanced (gemini.google.com) to generate something like what a brand was at the time of its founding and what the brand is like now. It helped Sundogs see what the core values of the brand, Urban Decay, were and what its perceived traits were now in order to create better campaigns.
Similarly, you could use Notebook LM Plus to load in various brand sources, such as brand guides, campaigns, catalogues, websites and other material to create a brand guide that you can use in crafting campaigns. Brands can do this regularly to create a brand guide to hand to agencies that is consistently up-to-date, which is a historical challenge for brand guides.
Fine-tuning writing in Google Docs
Even the best writer needs an editor. While Gemini can’t replace an editor’s trained eye, it is actually quite good at refining first drafts into a polished piece. The only thing you really want to watch for when using Gemini to edit or refine is to fact-check any quotes or facts that it adds into your writing, and to make sure that it doesn’t materially change facts or quotes that you’ve researched yourself.
To use it, click on your left Gemini sidebar and choose “Refine this document.” The same refining function is also available in Slides and - most helpfully - in Gmail.
Talking about how great AI is just isn’t the same as seeing how other businesses are using it, and how you can really dig into it yourself. If you want to upgrade your Google Workspace to include Gemini, get in touch with us today. We’ve been helping companies just like yours implement Gemini since it was introduced, and can give you many examples of what it can do for you.
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