There was a definite buzz around this year’s Google Cloud Next conference as Google’s finest took to the virtual stage to announce a raft of new products and services. The event marked the latest step in Google Cloud’s rise to capture the market, edging ahead of competitors Amazon Web Services and Microsoft Azure.

Flexible pricing, customized integrations, industry-leading security - it’s not surprising that the Google Cloud Platform (GCP) is becoming the cloud of choice for many businesses. Looking ahead, Google is leaning into its strengths with innovations that tap into current needs and guard against future cyber challenges.

3 Cutting-edge features that ensure GCP stays ahead of the competition

The Google Cloud Marketplace

The Google Cloud Marketplace was created to help companies complete their digital transformation. This solutions hub is where Google customers can buy developer tools, explore partner applications that enhance their Google applications, and use Google’s Committed Use Discounts program to save on the integrations their team needs.

Pricing is streamlined so customers can shop around multiple vendors and take advantage of flexible purchasing options, all compiled into just one bill. All partners and providers available in Marketplace are vetted by Google so businesses can pick from hundreds of trusted vendors, all from a single interface.

Multi-cloud integrations

Recognizing that many businesses are moving to a multi-cloud strategy, Google takes a flexible and non-proprietary approach to its toolkit - giving customers the ability to freely move in and out of Google Cloud with seamless integrations across multiple vendors. 

“Customers and partners are seeing the value of Google Cloud being on the forefront of embracing multi-cloud,” says Google Cloud’s channel chief, Kevin Ichhpurani. “If you think about Google overall, we’ve always been leaders in open source and not taking proprietary approaches to licensing models. That openness and that innovation are big reasons why partners are moving towards us.”

Robust security

Google recently acquired cyber defense firm Mandiant, giving a significant boost to its already impressive security credentials. Mandiant specializes in security incident response and threat intelligence, strengthening Google’s capacity in these key areas at a time when cybercrime is escalating. 

Announcing the acquisition, Google Cloud CEO Thomas Kurian said: “Mandiant’s experience detecting and responding to sophisticated cyber threat actors will offer Google Cloud customers actionable insights into the threats that matter to their businesses right now. 

“With the addition of Mandiant to the Google Cloud family, we can now offer proven global expertise in comprehensive incident response, strategic readiness and technical assurance to help organizations mitigate threats and reduce business risk before, during and after an incident.”

With a focus on innovation, responsiveness, and user experience, GCP stands out from its competitors. If you’re thinking about making the switch from AWS or Microsoft let us know! UpCurve Cloud has an expert team of Google-certified technicians, engineers, and consultants ready to assist you. We can help your organization migrate to the cloud, integrate Google applications to your current IT infrastructure, or simply upgrade your digital toolkit. Contact us today to arrange a consultation and get started!

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